Understanding EDDM: What Size Mail Can You Send?

Every Door Direct Mail (EDDM) is like a secret weapon for businesses looking to reach potential customers right in their mailboxes, without the hassle of addressing each piece individually. But here's the kicker: not all mail sizes fit the bill when utilizing this service. So, what size of mail can you send with EDDM? If you guessed 9x12 flat, you’re spot on!

What's the Deal with EDDM?

Let’s break it down. The EDDM service from USPS is specifically designed for targeted marketing. It's like sending out a tailored invitation but without having to individually address each one—talk about a time-saver! With EDDM, you can target specific postal routes, ensuring your materials land directly in the hands of potential customers. Imagine the visibility—your promotional materials landing prominently in mailboxes across your desired neighborhoods!

Now, you might wonder, why focus on the 9x12 flat size? Well, this flat mail piece offers ample space for graphics and text that can really catch someone’s eye. It stands out from the crowd of smaller letters and postcards, making it a favored choice for businesses keen on making an impact. Larger formats mean more room to showcase what you offer—think vibrant colors, enticing offers, and clear calls to action. It’s the type of mail that can stop someone in their tracks!

The Difference in Dimensions

Let’s clear up some misunderstandings about mail sizes that might trip you up.
While letters are the classic go-to for many, they simply won't stand out as much in a mailbox. Sure, they fit neatly into standard envelopes, but can they compete with the visual appeal of a flat? Not really.
Then there are flat rate boxes—great for shipping products but out of the EDDM conversation. They're designed for a different purpose, mainly shipping.
And let’s not forget about postcards. While they can be utilized in EDDM campaigns, their dimensions often restrict the potential for impactful design when compared to their flat counterparts.

Why Choose Flat Mail for EDDM?

So, why does the 9x12 flat format reign supreme in the EDDM world? It boils down to effectiveness. The flat size allows for creative freedom. If you’re a business gearing up to launch a special promotion or introduce a new product, you want to grab attention, right? The larger space lets you do just that. Whether it’s through eye-catching graphics or a compelling message that resonates with your audience, you can pack a punch with a flat.

Getting the Size Just Right

But hold on—there are some requirements you need to keep in mind. For EDDM services, your mail piece must not only be a flat size but also adhere to specific USPS guidelines. That means keeping to certain dimensions: think about a flat piece that can be larger than your typical letter, all while remaining lightweight enough to be cost-effective for mailing.

Close the Sale with EDDM

In conclusion, if you’re serious about leveraging EDDM for your marketing strategy, remember that it's not just about choosing any mail size; it’s about selecting the right one. The 9x12 flat option is your golden ticket to attaining greater visibility and engagement. As you plan your next direct mail campaign, ask yourself: are you ready to elevate your marketing game? With the right format and an eye-catching design, there’s no limit to what EDDM can help you achieve. Let's make your message matter!